Networking & Professional Relationships

LinkedIn: Your Professional Home Base

Recruiters and hiring managers actively use LinkedIn to find candidates. A complete, professional LinkedIn profile is no longer optional. Here's what makes one strong:

Professional photo and headline

Use a clear headshot with good lighting. Your headline should describe what you do or are working toward, not just your job title. Example: "Marketing Student | Aspiring Brand Strategist"

Summary section

Two to three sentences about your background, skills, and what you're looking for. Write it in first person and let your personality come through.

Experience with bullet points

List roles the same way you would on a resume, with specific accomplishments rather than generic descriptions.

Skills and endorsements

Add relevant skills and ask classmates or coworkers to endorse you. Endorsements add credibility.

Consistent activity

Comment thoughtfully on posts in your field. Share articles you find valuable. Visibility matters more than most people realize.

When reaching out to connect

Always personalize your connection request. The default message gets ignored. Instead, try something like: "Hi [Name], I came across your profile while researching careers in [field]. I'd love to connect and learn from your experience." Short, specific, genuine.

In-Person Networking

Online networking is valuable, but in-person connections tend to be stronger and more memorable. Places to meet people in your industry:

Industry events, meetups, and conferences (many are free or discounted for students)
Alumni association events from your school
Career fairs, even if you're not actively job hunting
Volunteer work in your field of interest
Your current workplace: coworkers are part of your professional network

You don't need to "work the room." Having two or three real conversations at an event is more valuable than collecting a stack of business cards from people you barely spoke to.

Finding a Mentor

A mentor is someone further along in their career who shares advice, perspective, and sometimes introductions. A good mentor can save you years of trial and error.

How to find one: Look within your existing network first. Professors, supervisors, alumni, and LinkedIn connections are all possibilities. For cold outreach, be specific and respectful of their time:

Sample message

"Hi [Name], I admire your career in [field] and would love to learn from your experience. Would you be open to a 20-minute call to discuss [specific topic]? I'd be grateful for any insight you're willing to share."

Once you have a mentor, show up prepared with specific questions. Respect their time. Update them on your progress. The relationship works best when both people feel it's worth their time.

Informational Interviews

An informational interview is a low-pressure conversation with someone in a field or role you're curious about. You're not asking for a job. You're asking for insight. Most people never use them, which is a mistake.

Good questions to ask:

How did you get into this field?
What does a typical week look like in your role?
What skills are most valuable for someone starting out?
What do you wish you'd known earlier in your career?
Are there certifications or experiences you'd recommend?

Keep it to 20 or 30 minutes as promised. Send a thank-you note afterward. Stay in touch occasionally, not just when you need something.

Maintaining Your Network Over Time

The most valuable professional relationships are built gradually, without an agenda. Check in with people occasionally. Share articles or opportunities that might interest them. Congratulate them on milestones. Be the kind of contact you'd want to hear from.

Disclaimer: General career guidance only. Professional norms vary by industry and culture.